11+ years experience at creative agencies has given me a unique insight into every aspect of marketing and brand strategy; from recognising the kinds of briefs that will provoke effective creative work, to ensuring that same work is clear and consistent when it goes live. I’ve also been fortunate enough to work with brands in sectors as diverse as health insurance, snacking, beer and renewable energy.

I bring all that experience to a Brand Audit: an insightful and efficient way to take the temperature of your brand, spark new ideas and uncover what will help you stand out.

1. BRAND EXPLORATION

What’s the current context of your brand? What is the single biggest marketing challenge you face today? How can we use current trends or cultural insights to give the brand additional clarity and relevance?

2. THE BRIEF

What the next brief to your agency or in-house team should be. Simple and to-the-point; the kind of brief that your copywriter and commercial director can both understand and get excited about.

3. THE IDEAS

Creative platforms and themes that address The Brief. No final executions, but tactics and bits of writing that bring things to life.

4. HOW & WHERE TO SHOW UP

Some topline thoughts on your current media tactics along with a few suggestions about things to add to the mix.

5. MAKING SENSE OF SOCIAL

Beyond Facebook’s ‘Brilliant Basics’, how can you tidy up your social channels, giving them a greater structure and consistency so they work harder for you and build further equity for your brand.

The above is delivered in the format of a 90-minute presentation, the fee for which is £1,700.